Overview
Soulberry Ice-Cream is a small, made-to-order dessert stop in Hāliʻimaile/Makawao on Upcountry Maui. The Google record identifies it as operational at 870 Haliimaile Rd with a Maui phone number, and the business is also described in recent local coverage as a family-run trailer called “Jolene.” (maui-land-pineapple-company.prezly.com)
For a traveler, the draw is not a broad ice-cream shop menu but a specific specialty: New Zealand–style real-fruit swirls built around local fruit and soft-serve or dairy-free bases. That makes it more of a destination treat stop than an everyday scoop shop, especially for people already passing through Upcountry. (mauifoodtrucks.com)
Cuisine & Specialties
Soulberry’s lane is clear: fresh-made real-fruit ice cream, served as swirls in cones or bowls, with a strong emphasis on Maui-grown or Maui-associated flavors. Official and semi-official descriptions say the base is premium vanilla ice cream or a dairy-free coconut option, blended with fruit rather than simply topped with it. (mauifoodtrucks.com)
- Overall menu style: specialty dessert trailer focused on New Zealand–style real-fruit ice cream, not a full ice cream parlor or lunch stop. (mauifoodtrucks.com)
- Notable specialties: lilikoi, Maui Gold pineapple, dragonfruit, strawberry, and combinations like lilikoi-strawberry; official coverage also highlights The Flower Child topping with edible flowers and edible shimmer. (mauifoodtrucks.com)
- Customization: toppings mentioned across sources include mochi, toasted coconut, lilikoʻi drizzle, edible flowers, and edible shimmer. (maui-land-pineapple-company.prezly.com)
- Dietary usefulness: there appears to be at least one dairy-free option, using coconut-based ice cream; that is a meaningful plus for some travelers, though the menu is still dessert-centric. (mauifoodtrucks.com)
- Price range / spend: expect a casual treat spend rather than a meal; one review specifically mentioned a cup around $12 plus tip, suggesting it can feel pricey for families or repeat visits. That cost complaint is real but currently lightly supported rather than a dominant pattern. (mapquest.com)
Notable Features & Ambiance
The experience is built around the trailer itself: a converted vintage pink horse trailer, frequently described as bright, cute, and camera-friendly. This is the kind of place people visit for the dessert and the aesthetic together, not for a sit-down room or a long meal. (mauifoodtrucks.com)
- Service model and seating style: counter-service from a trailer; no evidence of full-service dining, and seating appears limited or informal. (mauifoodtrucks.com)
- Atmosphere and decor: playful, colorful, and photo-friendly; the truck is repeatedly described as cute, welcoming, and visually distinctive. (hoodline.com)
- Practical features: made-to-order desserts; location in Hāliʻimaile on Upcountry Maui; open daily per the recent company release. (maui-land-pineapple-company.prezly.com)
- Best fit: a sweet stop during an Upcountry drive, especially for visitors who want a local-fruit dessert that feels distinctively Maui. (mauifoodtrucks.com)
- Weaker fit: travelers looking for a full meal, lots of indoor seating, or a budget dessert stop. The trailer format and higher treat-style pricing make it less suited to lingering. (hoodline.com)
History & Background
Meaningful background is available, but it is still modest. Recent reporting says Soulberry is operated by Maui resident Kaitlyn Dasler and her family, and that the business opened in Hāliʻimaile in early 2026 as part of a local-business cluster on Maui Land & Pineapple’s property. The story presented by the business is rooted in making real-fruit ice cream with Maui ingredients rather than in a long restaurant lineage. (maui-land-pineapple-company.prezly.com)
Review Sentiment Snapshot
What People Love
Review patterns are strongly positive. The recurring praise is for the fruit-forward flavor, the novelty of the New Zealand-style swirl, the dairy-free option, and the attractive presentation. Travelers also consistently mention friendly service and a fun, family-friendly stop that feels memorable rather than generic. (wanderlog.com)
Common Gripes
The main downside that appears in the available evidence is price. One review called it “really really good” but said it was expensive for a family, with a cup around $12 plus tip. Beyond that, there is not much recurring criticism visible in the sources reviewed; the negative signal is real but lightly supported, not a broad pattern. (mapquest.com)
Practical Visitor Tips
- The current public hours signal is daily, 12:00 PM to 6:00 PM in the recent company announcement; Google’s record shows a wider 12:00 PM to 7:00 PM daily schedule, so treat hours as somewhat fluid and verify before going. (maui-land-pineapple-company.prezly.com)
- This looks like a walk-up dessert stop, not a reservation place. (mauifoodtrucks.com)
- If you want the shortest wait, go earlier in the posted window; one review summary explicitly advises visiting early to avoid lines. (wanderlog.com)
- The stop is best as part of an Upcountry/Makawao itinerary rather than a destination for a long meal. (maui-land-pineapple-company.prezly.com)
- Budget accordingly if you are traveling with a family or want multiple desserts; at least one reviewer felt the per-cup cost was high. (mapquest.com)
Verification Notes
- Official/primary identity anchor from Google Places: Soulberry Ice-Cream, 870 Haliimaile Rd, Makawao, HI 96768, (808) 205-4334, currently marked OPERATIONAL. (mauifoodtrucks.com)
- Address drift signal: Maui Food Trucks and the Maui Land & Pineapple release both point to Hāliʻimaile Rd / Hāliʻimaile, Makawao, while Google also anchors to 870 Haliimaile Rd; the location looks consistent, but the area naming varies slightly across sources. (mauifoodtrucks.com)
- Website: no standalone official restaurant website was found in the research pass; the best primary online identity sources were the Maui Food Trucks listing and the Maui Land & Pineapple announcement. (mauifoodtrucks.com)
- No major verification issues found beyond the slightly different published hour windows and the lack of a dedicated website. (mauifoodtrucks.com)
Sources
- Google Places baseline record —
https://maps.google.com/?cid=5670015627528873327— retrieved 2026-03-31. Used as the identity anchor for name, address, phone, operational status, and posted hours. - Maui Food Trucks — Soulberry Ice-Cream listing —
https://mauifoodtrucks.com/food-trucks/soulberry-ice-cream/— retrieved 2026-04-01. Most useful for menu style, dairy-free mention, fruit flavors, and the truck/trailer format. - Maui Land & Pineapple press release —
https://maui-land-pineapple-company.prezly.com/maui-land-and-pineapple-welcomes-soulberry-ice-cream-to-hailiimaile— retrieved 2026-04-01. Most useful for recent opening context, ownership, exact location, hours signal, and signature topping details. - Hoodline article on Soulberry in Hāliʻimaile —
https://hoodline.com/2026/02/hali-imaile-gets-sweet-shake-up-as-soulberry-rolls-in/— retrieved 2026-04-01. Useful for corroborating the trailer format and visitor-facing description of the experience. - MapQuest listing for Soulberry Ice-Cream —
https://www.mapquest.com/us/hawaii/soulberry-ice-cream-789178556— retrieved 2026-04-01. Useful for confirming the address/phone and surfacing review snippets, including the cost complaint. - Wanderlog place page for Soulberry Ice-Cream —
https://wanderlog.com/place/details/15751377/soulberry-ice-cream— retrieved 2026-04-01. Useful for review-pattern sentiment, especially the repeated praise for fruit-based flavors, service, and early-visit advice.
